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Business Development

Business development rarely begins with a matter number. Keep the prospect, source, practice area and next conversation visible while a possible instruction takes shape.
Business Development workflow illustration using LawAOS components and fictional records.
Business Development
Business Development workflow illustration using LawAOS components and fictional records.
Business Development

Part of your firm's operating system

A legal opportunity pipeline

Track prospects through initial meeting, proposal, negotiation and won or lost stages, with practice area and estimated value.

Referral context

Maintain referral records, sources and the related contact or matter information recorded by the team.

Activities and follow-up

Record relationship-building activity and next follow-up dates so a useful conversation has a next step.

In daily practice

  1. 01

    Record the opportunity

    Add the prospective client, source and practice area, with an owner and notes.

  2. 02

    Develop the instruction

    Track meetings and follow-up as the scope and commercial discussion become clearer.

  3. 03

    Record the outcome

    Update the stage when the proposal progresses, the instruction is won or the opportunity closes.

Before you begin